Those influencing medical, financial advice now need certification, says China – Meczyki.Net

China has taken another step to control how online influencers provide information to their followers.

The government has made a lot of efforts over the years to moderate digital content. The rise of more real-time media formats, such as livestreaming and faster video sharing, has made it harder to weed out illegal and unwanted information. As such, new control measures are constantly being proposed as the Internet landscape evolves.

Influencers and live streamers who distribute “professional” content in fields such as medicine, finance, law and education must have licenses relevant to their respective fields, a set of new provisions Declared by China’s National Radio and Television Administration, which issues permits to content providers, and the Ministry of Culture and Tourism, which oversees Internet culture.

Platform operators should be responsible for reviewing broadcasters’ evidence and subsequently putting the relevant information on official records. Artificial intelligence-synthesized presenters and content are subject to the same requirements as human broadcasters, the rules say.

The new policy will inevitably raise the bar for grassroots, independent content creators, but may be good for tackling misinformation, especially when their opinions can potentially impact individuals’ health and financial decisions.

Online live broadcasting has boomed in China over the past few years and has become the default way for many people to consume information and shop for clothing, produce, and more – such as TV shopping in the mobile Internet age. As of December 2021, China had more than 700 million people livestreaming users, which is 68% of the country’s entire Internet population. official data,

ByteDance’s video app Douyin, which is the Chinese version of TikTok, and Tencent-backed Kuaishou are the two top livestreaming platforms in the country. Other big players like Huya and Douyu specialize in gaming content.

Livestreaming has become an integral feature for all kinds of platforms to really connect users. A finance app can have their analysts share money management tips in live sessions and a healthcare app can likewise invite doctors to give real-time talks.

Another recent change in the way China seeks to regulate digital content is a new mechanism that will look at user comments before they go live, according to a proposed ruleWhich has sparked debate around the space for expression.