Ticketmaster, TikTok Partner, Will Give Users a New Way to Find and Buy Event Tickets – Meczyki.Net

Ticketmaster and TikTok are partnering to launch an in-app feature that lets users search for events through the popular short-form video app. With this new partnership, Tiktok users will be able to buy tickets for the event directly through Tiktok. Creators can now search for relevant Ticketmaster events and add destination links to their videos. Ticketmaster says the new feature will only be available to select creators at launch and will reach more users over time.

Eligible creators can now select the “Add Link” option after tapping and selecting the new Ticketmaster option before posting a video. Creators can then search for any event on Ticketmaster and then select “Add to Video” to add the link. Once creators have shared their video, it will display the event link at the bottom-left to allow viewers to click on and purchase tickets via the in-app browser.

Tiktok And Ticketmaster Partnership

image credit: ticketmaster

Ticketmaster says it wants to reach fans on the platforms they use the most, including TikTok. The company also says that this partnership will help event organizers and creators to reach ticket buyers in a new way. Ticketmaster says that many artists and celebrities including Demi Lovato, One Republic, Usher, Backstreet Boys, WWE and others have already signed on to start using the Ticketing mini app.

Ticketmaster’s partnership with TikTok comes five months after it launched a new way for users to discover live entertainment events on Snapchat. The feature matches users with events that might interest them, based on their preferences. If you find something that interests you, you can see if your friends have matched the same event. Once you have decided on an event, you are redirected to Ticketmaster’s website to purchase tickets.

The company’s partnership with TikTok is part of its mission to continually improve how fans find events on the platform they interact with the most. Ticketmaster’s partnership with TikTok and Snapchat shows that it is finding ways to reach younger users and get them interested in events they might not have otherwise known about.