Tigres enters the cryptocurrency industry


The UANL tigers became the first Mexican football team to announce its entry into digital commerce through an alliance with Bitso, a platform dedicated to buying and selling cryptocurrencies.

This alliance marks our entry into the world of sports worldwide and is the first sponsorship of a cryptocurrency company in national football “, said José Molina, Bitso’s global marketing manager, at a press conference.

This relationship will last for three years from Final tournament 2022 which starts in January and will go beyond the brand’s presence Bitso on the shirt of the tigers.

Mauricio Culebro, President of Tigers, commented that the club will explore “new opportunities” to interact with fans and football players using cryptocurrencies.

Explore new opportunities for the club such as receiving payments in cryptocurrencies in the virtual store, checkout, and see the possibility that our players can get their salary in cryptocurrencies in the future and why not? Also explore other opportunities in the market for player transfers, Culebro explained.

This agreement means that Tigres players will participate in the generation of educational content for fans to get closer and learn more about cryptocurrencies and digital commerce.

Tigres was founded in 1960 and was the seven-time League MX champion. a base of 42 thousand fans who has a subscription to the university stadium.



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