Top 5 Marketing Strategies to Grow Your Beauty Business

opinion expressed by entrepreneur Contributors are yours.

The beauty industry is competitive, but it can also be lucrative when marketing is handled properly.

The global cosmetics market is excellent $507.8 billionwhich will reportedly increase to approx. $750 billion by 2025, Thus, brands will expand their marketing strategies to adopt new ways to capture the attention of the audience.

A beauty brand’s goals can vary, but taking advantage of the following five marketing strategies ensures the goals are more achievable.

RELATED: The health and beauty industry is booming. Here’s what smart investors are looking for.

1. Inspire Potential Customers Using Social Media

Although a website is essential for beauty brands, so is a major social media presence. If you are trying to improve the marketing of a brand while social media platforms are dormant, now might be the right time to start promoting your brand through these channels.

Social media not only allows you to stay in touch with current customers, but reviews, testimonials and other positive aspects of the brand can help entice new customers to your beauty brand.

There should also be a lot of material explaining the benefits and features of the products and services. Brands can use sites such as Facebook and Instagram to sell products in addition to the company’s website.

An active overview of products and services, in addition to educating and influencing content, allows a brand to benefit from its demographic and consequently increased business and exposure.

related: 100 things you need to know to be successful in the modern beauty industry

2. Consider Collaborating With Influential People

Another reason why social media is an essential part of marketing for beauty brands is that it allows them to build relationships with influencers. Influencers are popular with customers, which means their audience will refer to any brand. However, cooperation with the influencers must be done in the right way.

First, the chosen influencer must be a fit for the brand. If there isn’t a good match of products or services, simply selecting one in large numbers will not guarantee success. It’s also essential to be realistic and accept that some influencers may decline to work with a brand, so it may be a good idea to create a shortlist of potential collaborations.

Finally, it is important to establish what both sides will gain from the cooperation. For example, a beauty company launching an exciting new product might want to send out some free trials for influencers to try out.

In other instances, a beauty brand may have to pay a fee to influencers to promote products and services, but this may mean that there are more options in how the brand is promoted.

It can take some time to find the right influencer who understands and enjoys the brand, but there is a way to be discovered when searching for exposure.

RELATED: How to Be a Beauty Influencer?

3. Don’t Ignore the Benefits of Augmented and Virtual Reality

To some, the concepts of augmented reality (AR) and virtual reality (VR) may seem like a gimmick. Still, the beauty industry is embracing both forms of technology To provide customers with services similar to a physical store.

For example, augmented reality is perfect for allowing people to try on makeup while using their smartphones. The AR-focused app can help people test different products and order online without leaving home.

Similarly, virtual reality allows people wishing to visit a salon or business a real-time view of the premises and some of the facilities available. The functionality of both AR and VR may depend on the platform used. For example, people who want to promote local services may find that using Android and iOS helps because of their popularity.

In other instances, a more complex approach may be required, particularly within the manufacturing industry.

The important point to note is that VR and AR are affordable and flexible marketing opportunities that can in some form or other cater to a wide audience using different operating systems, which means that there is a lot of room for beauty brands to embrace the benefits. There are all the opportunities.

RELATED: The future of the beauty industry in an increasingly virtual world

4. Promoting Transparent Pricing Strategies

Whether reaching a new audience or retaining an existing audience, businesses and brands need to be completely transparent with respect to pricing. If potential customers and customers can’t fully understand the price structure of a product or service, they’ll likely outgrow the competition.

For example, the booking fee associated with the transaction must be clarified before payment can be made. This is especially important when promoting beauty services such as liposuction.

There may be instances where liposuction is advertised at a set price, but several factors must be considered before the final price is given to the customer. thus, cost of liposuction Can vary depending on an individual’s needs, which should be clear when pricing services.

Transparent pricing not only reduces customer frustration while making a purchase, but will also increase sales due to the clarity provided.

related: Reducing the Perfect Price Point

5. Consider Starting a Subscription Service

Subscription services come in many different forms. Whether you are looking for food or perfume, there is an option available. The beauty industry is a perfect fit for this type of business model.

The type of membership can depend on the goals of a brand. Some examples might include a series of subscriptions that guarantee different budgets or getting a first look at new products and services.

A subscription service not only allows a steady income for a brand, but it also introduces products and services to a new audience that is likely to remain loyal. A subscription business model can also help a company create new customer profiles that can be used for future marketing efforts.

Although the beauty industry will adopt other forms of marketing going forward, focusing on the five strategies listed ensures that a brand is easily reaching its intended audience.

RELATED: How to Work in the Fashion or Beauty Industry