Trying to get verified on social media? Here’s what you need to know.

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Twitter originally introduced social media verification to authenticate the identity of public figures and celebrities. Since then, verified users have also included businesses, brands, influencers, activists and journalists.

There are many benefits to verifying your social media account. First, the blue check verifies that you are genuine, official and not an impersonation. It is seen as an endorsement that tells people that you are reliable, important, and worth noting. Plus, verified accounts always rank higher in similar search queries. Your posts and comments are placed on top of non-verified accounts, which is a great way to reach more audiences and increase your engagement. An earlier study suggests that the engagement rate is 30% more For verified Instagram accounts as compared to regular accounts.

Undoubtedly, getting a blue badge is highly desired by anyone looking to grow their brand or business. However, the process of getting verified can be challenging. According to research, only 3.26% Instagram accounts Verification checks with over 1,000 followers. Furthermore, 73.4% of verified accounts are from accounts with more than one million followers, while accounts with less than five thousand followers, only 0.87% are verified.

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Myths about social media verification

So, how do you get verified? There are various myths about social media verification. Some people believe that you must be famous to get a blue badge or that you must have millions of followers to qualify. However, none of this is true. Whereas earlier social media verification was reserved only for celebrities and famous people, it is now open to all individuals, businesses and brands. Therefore, even if you are a coach or other business professional, you are welcome to apply, as long as you meet their requirements.

In terms of the number of followers, there are no minimum requirements either. This can be easy if you have millions of followers, but that doesn’t mean you can’t blue-check if you only have a few thousand followers. There are ample examples of users who have only a few thousand followers who have successfully received a blue tick, such as virtual insurers. a degreedigital investment platform acumononline broker Weibull Securities and financial portal moneysmart, and journalists peter yung His blue badge also met with just over 1,000 followers.

Different social media platforms may have slightly different requirements. For example, Facebook and Instagram It is essential that your account is authentic, complete, unique and remarkable. The first three requirements are pretty straightforward, but most people struggle with the notable requirement. And so I hope to shed some light here.

RELATED: How did I get verified on Instagram without becoming famous?

Notability Criteria Explained

What happens when you submit your account for verification will be an online Google search to determine your “notability”. For example, in the case of Instagram, to be considered “notable”, you must be famous, highly searched, or important enough to talk about (ie, appear in multiple news outlets). There are many articles online that mention this point of media coverage to “explain” the notability criterion – but give little explanation for what it actually is.

Basically, to increase your chance of passing the notability criteria, you, your business or brand must be featured in the media and meet the following requirements:

  • News outlets only: A media outlet must be a news outlet. While there are many large online publications out there, not every publication is considered a news outlet. Few are actually blogs and therefore would not qualify for this criteria. One way to check is to see if your article actually appears under Google’s News tab. The main thing here is that a lot of articles about your business are being displayed under the News tab of Google.

  • No Sponsored or Paid Content: Your articles may not be sponsored or paid media placements. If you look at individual articles on online publications, you’ll find that some are labeled “sponsored,” “paid content,” or similar. Some companies think they can do a “PR burst” and put a press release through a single press newswire and publish it on hundreds of sites. But sorry, these types of articles are essentially useless. They are viewed as sponsored content and are therefore not eligible for notable requirement.

  • Power of news: There should be enough recent news articles about you or your brand. If you have been featured in the news sporadically over the years, it will be very hard to convince a social media platform that you are a notable user. Notable people or brands are talked about constantly and nothing short of earthquakes, so to speak.

  • Full Features: Articles should be stories written solely about you or your business – for example, interviews or in-depth stories about your business or products. Brand mentions (ie, stories in which your brand is cited only as an example or reference) do not qualify.

  • Sufficient number of articles: In general, it is recommended that you target at least ten recent full feature articles about your brand or business online. If you can get more, great! But otherwise, a little more than one Google search result page will suffice.

Given these conditions, unless you are frequently featured in the news, the process of obtaining a blue badge will clearly present a challenge. Therefore, you might consider investing in PR activities or hiring a publicist to help you build a strong online presence and become “notable-worthy.” Social media verification may take some effort and investment, but considering its special benefits, it is well worth it.

RELATED: Instagram’s Verification Self-Submission Form Update Allows for More Complete Verification Requests