Twitter announced Today is when it started testing “Notes,” a way to write and publish long-form content on social media platforms. The official announcement comes a day after Meczyki.Net reported that the feature would launch soon.
A small group of authors in the United States, Canada, Ghana and the United Kingdom now have access to Notes as part of the initial testing phase. Twitter says people in most countries can access and read notes on Twitter. Users who are part of the testing phase will have access to a new “Write” tab, where they can write and access all of their notes. These users will also have a new “Notes” tab in their profile that houses their published work to make it easier for their followers to find their long-form content.
With the new feature, users will be able to create articles using rich formatting and uploaded media, which can then be tweeted and shared with followers when published. Users will have the option to embed photos, videos, GIFs and tweets in their notes. Like Tweets, Notes will have their own link and can be tweeted, retweeted, sent in DMs, liked and bookmarked.
Twitter Notes has the potential to change how some people use Twitter to share their more in-depth thoughts and ideas. The new feature could be especially useful for users who publish article-length content infrequently and don’t want the hassle of setting up and maintaining their own blog or website. It’s also worth noting that this feature is one of Twitter’s more significant changes as the character count has been doubled from 140 to 280 characters.
The new feature will address situations where threads can be difficult to follow by allowing users to insert all the text into a note. Notes will also address the situation where users had to post screenshots of their Notes app to tweet a large chunk of text.
The introduction of Twitter Notes may create some competition with longer-term blogging platforms such as WordPress or Medium, the latter of which coincidentally was developed by Twitter co-founder Evan Williams. If Twitter decides to integrate newsletters into Notes, the feature could potentially compete with popular platforms like Substack.
Twitter also announced today that it is launching a new Twitter Write team focused on building tools for readers. The company is merging its newsletter subscriptions into Twitter Write, which is now the brand it’s using to cover its longtime writing efforts, including notes and newsletters. The Wright team will focus on improving the Twitter experience for writers. The social media giant notes that the definition of writers includes journalists, bloggers, newsletter publishers, comedians, content creators, social media community managers, poets, screenwriters, and more.