Use buyer-generated content to personalize emails to drive more sales – Meczyki.Net

seen in early 2020 Commerce changes as people transition from necessity to online shopping. But the trend had already started; The pandemic only intensified it.

The acceleration is real: E-commerce expected to generate over $7 trillion By 2025, it will contribute more than 24% of total global retail sales.

For retailers, such growth means that customer relationship management (CRM) data and email will play an even bigger role in the buyer journey. Brands understand the importance of building relationships with their customers. These connections raise awareness and increase the bottom line. However, building and expanding those connections depends on collecting actionable data to develop personalized email strategies that engage customers.

There is no magic solution to personalizing individual buyer or customer experiences. What separates the most effective companies from their competition is how marketing teams focus their efforts and employ data to deliver exceptional brand experiences.

Your CRM data contains a wealth of information to recommend products to complement previous purchases or add-on items.

spotlight best seller

What elevates one product over another? Sometimes it’s style or color, or something that an influencer highlights on social media. Want to shed light on your most purchased products? First, examine the data to identify them – these could be the best-selling products overall or the top-class performers. Then, display them in your email.

This approach works well for customers who are looking for something popular. Fill your email copy with persuasive messages to improve product discoverability and personal interest by recommending add to cart and telling your customers what’s “hot”.

Use this message style “Almost gone!” Like can also be used with phrases to create a sense of urgency. or “There are only a few left!” Use your data feed to highlight only available items and verify pricing for accuracy.

Showcase your most viewed products

Want a quick solution to add value to your communications? Mine your data to find your most viewed products. You can also break down that data more granularly by layering buyer data. This strategy generates interest, attracts more customers to your site and improves the purchaseability of their products.