Use Your Calendar to Increase Sales for eCommerce

online Retail Sales Surprisingly Topped $4.9 Trillion In the United States alone. Additionally, it is expected to grow by over 50% in the next four years.


calendar – calendar

In short, ecommerce business are booming. Moreover, eCommerce is one of the easier ways for new entrepreneurs to enter the business world. Furthermore, an eCommerce company can be operated from home with very low startup costs and overhead.

But, to differentiate yourself from the competition and drive eCommerce growth, you need a marketing calendar stat.

What is a Marketing Calendar?

In simple words, marketing calendar Show what a business plans to do over a specified period of time. It can be a quarter, a year and a half, or a full calendar year.

Your marketing calendar often lists the campaigns you plan to run, the promotions and sales you want. You can also use it for product launches and holidays. Large companies’ marketing calendars can include social media, editorials, and products. On the other hand, a marketing calendar for a small business can sum up all the marketing activities.

Why is the Marketing Calendar Important?

Having a marketing calendar allows you to focus on bigger picture issues instead of trying to solve them at the last minute. For example, if more than one campaign goes together, it can be easy to get distracted. However, a marketing calendar ensures that you have an organized and cohesive campaign.

Specifically, your marketing calendar will tell you when to post on socials, when to send emails, and more. In addition, it allows you to keep track of when and where you launch and run campaigns. And, you will be able to coordinate your marketing strategies with your campaign overview.

Plus, marketing calendars provide for more creative and strategic campaigns. This gives you the time to hire influencers, outsource and ship products. And it is possible to plan long-term cooperation.

You can also keep your brand consistent by using a digital marketing calendar. Keeping a marketing calendar is a great way to make sure you stay on top of each campaign. And, by being consistent with your marketing, your brand becomes easier to remember.

How to Plan a Marketing Calendar to Increase Sales for eCommerce

1. Decide where your calendar will be hosted.

The first step is to decide where you will set up your marketing calendar. You can use a paper calendar, but an online calendar is better.

For one, you can use a template to expedite the creation of your marketing calendar. This is especially true if you are using Excel or Google Sheets.

In addition, it is less likely to be lost or destroyed.

And most importantly, you can also Share your calendar with others, For example, to keep your sales and marketing teams on the same page, you would share this calendar with them. Plus, sharing the calendar makes collaboration effortless. And, when you need to meet for brainstorming sessions or updates, online calendars can make scheduling easy.

2. Define the goals of your marketing calendar.

After getting your calendar, you need to define the objectives of your marketing calendar.

According to eCommerce expert Alex Greifeld, who has been in the industry since 2011, it is better to start big rather than small. To put it another way, instead of starting with step three of a recipe, determine what type of food you want to make.

“Too many digital marketers and ecom practitioners skip straight to strategy with a vague objective,” writes in Alex no best practices Newspaper. “We start the year with a sales goal and then write down a list of optimizations or new technology we think will get us there.”

“A general rule of thumb—if your strategy can be applied interchangeably to any business, it’s not really a strategy,” advises Alex.

A well designed marketing calendar based on your goals makes it much less likely that you will throw random stuff at the wall and hope it sticks. As a result, you can more effectively allocate your money and time to make big moves when the time comes.

Consider these questions:

  • Is there anyone I’m partnering with?
  • Are there any events or promotions already planned?
  • Which campaigns can be moved around, and which are certain?
  • How do I make room for the new opportunities that may arise?
  • How should I replicate the central message?

Answering the above questions can help you set goals for your marketing calendar. And once you do, you can even use your calendar to track progress on these goals.

3. Identify your marketing strategies.

Next, identify your marketing strategies to help you create a marketing calendar. Ultimately, it’s essential to know what strategies you use to create a marketing calendar.

In addition, the eCommerce marketing calendar usually includes the following strategies:

  • content marketing. Content Marketing Focuses on Growth and sharing compelling content with your audience. You can plan content types and when to post them with a digital marketing calendar.
  • email marketing. Marketing via email allows you to send personalized emails directly to customers. From new product releases to sales, sending emails at the right time can help you reach your audience.
  • Pay-per-click (PPC) advertising. An ad that appears above an organic listing in search results is a PPC ad. It’s a good idea to put this strategy on your marketing calendar so you can plan when to run ads for specific services or products.
  • social media Marketing. This is when you create content and share it on your social channels. An online marketing calendar to help you Schedule social media posts and coordinate them with other marketing efforts.

Your marketing calendar will become clear when you identify your marketing strategies. In addition, your strategy should focus on a series of messages around a single central theme. Not only will this improve consistency, but it will also make campaign planning a whole lot easier.

Some suggestions would be:

  • Content-driven campaigns. Focus your email and social content on a central theme.
  • Gifts and Contests. Create gifts or contests to get more emails or followers.
  • holiday campaign. send messages around a major, minor or unexplained holiday,
  • product launches. Pre-launch content, such as emails and social media posts.
  • Sales and Promotion. Send potential customers an email when existing inventory is on sale, or provide them with a discount code to encourage them to purchase.

4. Establish your target audience.

If you’re still hung up on the above, just know that your target audience will help you determine your strategies. After all, in order to use your strategy effectively, you need to know who your target audience is. If you don’t have any customers yet then your specific customer is your target audience.

Consider who visits or buys at your store. These customers probably share the following characteristics:

  • age
  • gender
  • socioeconomic status
  • buying habits
  • hobbies and interests

If you define these characteristics, you will be able to determine who usually buys from your company. You will then be able to use strategies that help you approach them.

5. Determine how long you will plan for.

Creating a marketing calendar a year in advance Makes sense for some eCommerce businesses. For example, if you coordinate with multiple vendors for a large-scale event it may take you so long. Additionally, you get a better idea of ​​what kind of campaigns you’ll be running in the long run. And it also ensures that you will always have it in stock.

For example, you might run two large promotions a year. You can have one during the holidays, especially around Black Friday, and another during the Fourth of July. The year-long plan gives you the longest time, but it also has the most flexibility. It’s hard to plan for events and cultural changes or trends around the world, so when things suddenly change, you’ll have to let go of a little hesitation.

However, you are not limited to creating an annual marketing calendar. You can also create a monthly or quarterly marketing calendar.

Monthly

You have the most flexibility with planning a month at a time. This allows you to create campaigns around more timely trending topics or emerging trends.

Planning for the future every month has a downside, as it can be cumbersome. Your most important risk here is that you gravitate towards a tactical rather than an objective and tactical nature.

quarterly

In the middle is the quarterly plan. This gives you solid lead time while allowing you to plan for unexpected events.

The idea with this type of plan is to customize your calendar and take stock up to four times a year. As a result, you can see how your campaigns performed and make timely adjustments.

Also, in my opinion, Map making is very easy and saves a lot of time,

  • quarter 1. Your calendar for this quarter will start on New Year’s Day, You can wrap it up on March 20 – the first day of spring. In between there are holidays like Valentine’s Day.
  • quarter 2. For this quarter, you can run spring campaigns from the end of March to the end of June.
  • quarter 3. Throughout this quarter, your effort will be made for summer activities like fourths and pool parties. In August, you can start a back-to-school campaign.
  • quarter 4. This quarter is a whopper because it includes major holidays and events like Halloween, Thanksgiving, Black Friday, and of course, holiday,

6. Identify important milestones.

If you want to know how to plan a marketing calendar, you need to add important dates to the marketing calendar. Some of these important dates include:

  • Holidays and observance days.
  • Milestones, such as a new product launch, collection, or collaboration.
  • Company events and special occasions.

take advantage of these opportunities join your community, Don’t forget to put one or all of these on your marketing calendar. Your client will appreciate a more creative campaign if you start it early.

As an example, if the anniversary of your eCommerce store is in September, you can launch a marketing campaign offering your email subscribers a discount as a thank you.

7. Build in flexibility.

“The purpose of a marketing plan is not to create a step-by-step, sometimes unsuccessful manual,” wrote Alice Dopson in a Shopify Post. “It’s a roadmap to help you meet the best-case scenario by being realistic with your expectations and having backup plans in case something doesn’t work.”

“Consumer trends change, circumstances change, and initial experiments don’t always go according to plan,” Ellis says.

A marketing calendar is no different than a great roadmap.

A marketing calendar is no different from a sales calendar. This is true when capitalizing or pivoting to real-time events.

For example, you designed a social media calendar for the summer quarter. However, in mid-July, the campaign didn’t generate the sales boost you anticipated. As such, you need to learn from it and make appropriate adjustments for future marketing calendars.

Image credits: Karolina Graboska; pixels; Thank You!

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