Walmart’s new AR feature lets you see how home decor shopping will go

Users of Walmart’s app will soon be able to see what a potential purchase of furniture in their homes and offices will look like thanks to new augmented reality technology.

The retail giant today announced a new “view in your space” feature that will appear on compatible home decor items in the Walmart app, allowing users to view an augmented reality version of the desk in their room—or other potential purchases. A smartphone screen and camera. They will be able to drag and drop an item to the location where it may be located, with the dimensions visible on the screen.

And since the company’s proprietary is able to detect things like walls and floors, the piece of furniture won’t just float in the air (a common problem in competing apps); Instead, it will realistically sit on the floor.

“We can really understand the difficult relationship with walls – where walls come together, where physical devices come together,” says Cheryl Ainoa, SVP for new businesses and emerging technology at Walmart’s Global Tech Unit. “It was the thing we spent the most time on, because we felt it was important to make it really usable for the customer.”

The team behind the app also took steps to make it accessible to people with limited vision or mobility. Screen reader-compatible instructions guide people through using the new feature, and optional gesture navigation can be a boon for those who have difficulty navigating the traditional drag-and-drop interface, Anoia it is said.

The new feature comes as customers have become more used to buying unseen furniture during the coronavirus pandemic, says Brock McKeel, SVP for site experience at Walmart US.

As the feature rolls out — with nearly 300 furniture and home decor products expected to be in the works by July, with back-to-school and holiday items being added in the coming months — the company will look at several traditional metrics to see what happens. plans to track whether it reduces friction between customer purchases and purchases, Mackel says.

[Image: courtesy of Walmart]

Ainoa says Walmart will also track whether convenience leads to lower return rates — a sign that customers are having a better experience with a range of goods that have to be fully experienced by the buyer before Requires shipping or delivery and assembly.

This isn’t the only AR feature Walmart is testing: The company is developing an in-store feature so that customers can automatically highlight items on the shelf that match certain criteria, such as price point or ingredients. It already offers an app tool that lets users view clothes on chosen models that match their appearance. And Walmart-owned retailer Sam’s Club recently released a virtual try-on feature for glasses available through its optical store.

“Everything we do and how we prioritize our work,” McKeel says, “is all focused on the customer.”

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