What are automotive ‘over-the-air’ updates? A Marketing Professor Explanation

whenever Automakers find that the vehicle has a fault or do not comply with US laws, they must notify the National Highway Traffic Safety Administration and mail a notice to each customer who owns or leases the affected vehicles. Automakers must also recall those cars, trucks or SUVs—which means they must fix defects throughout the fleet.

People with recalled vehicles usually have to go to an authorized dealership, where a mechanic repairs the car.

But vehicles are increasingly high-tech contraptions. Although most recalls still require auto parts to be replaced or repaired, such as air bags or brakes, a growing number of problems are solved without the help of a mechanic.

them just one”over-the-air updates.” when you Update any software programs used by the deviceBe it a smartphone or a sedan.

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