A non-profit YouTube channel created specifically for Ukrainian children displaced by war is set to launch this summer with more than 200 hours of content.
Unflower TV will launch on 1 July, with around 50 episodes of popular British children’s TV programs dubbed into the Ukrainian language.
The channel, which will eventually feature up to 200 hours of Ukrainian and British content, is designed to provide entertainment and relief for the children of Ukrainian refugees who have been forced to flee their homes.
Sunflower TV will feature British children’s shows including Peppa Pig, Go Jetters, Ben & Holly’s Little Kingdom, Thomas & Friends, Mr. Bean: The Animated Series, JoJo and Gran Gran, and Kit & Pup.
The YouTube channel will also feature shows by producers from Ukraine titled Brave Bunnies and Eskimo Girl.
The channel, which will allow Ukrainian children free access to engaging and popular programming but in their native language, is coordinated by the Producers Alliance for Cinema and Television (PACT), the UK trade body representing the UK screen sector.
Several organizations have participated in the initiative to set up dedicated channel offering programs for young Ukrainian children, who find themselves now living in the UK and Europe as a result of the war, as well as children still in Ukraine.
Pact Chief Executive John McVay said: “It is hard to imagine that Ukraine’s children have suffered as a result of being brutally uprooted from their homes and communities, living thousands of miles away in a country where nothing is familiar. Not there.
“Hopefully Sunflower TV can go a little bit in providing them with some sort of mild relief or distraction, even if they can only momentarily take their mind off the terrifying experiences.”
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Ukrainian Institute London is one of several Ukrainian organizations supporting the initiative and offering advice on how to support the needs of Ukrainians coming to the UK.
Director of the Ukrainian Institute London, Dr Olesya Khomechuk, said: “Millions of Ukrainian families have been displaced as a result of Russia’s war against Ukraine.
“Children who have lost their homes, friends and relatives will certainly benefit from being able to access content in their native language at least some familiarity.”
She continued: “And it’s important that children don’t feel that their own language is drowning out as they begin to rebuild their lives away from home.”
Organizations involved in the project include BBC and BBC Studios in Ukraine, Channel 4, Channel 5’s Milkshake!, ITV and ITV Studios, Paramount and Nickelodeon, Sky, STV, YouTube and Starlight Media.
Further content will be added after the initial launch date of the channel.
Sunflower TV will launch on YouTube on July 1.