YouTube’s new tool lets creators turn their videos into shorts – Meczyki.Net

YouTube wants to rapidly increase the number of short-form “shorts” videos available on its platform in order to better compete with TikTok. To aid in this effort, the company is today to roll A new creator tool that turns existing YouTube videos into shorts in a matter of seconds. The update, which is now available on YouTube’s mobile app, allows video creators to easily select a segment of any video they’ve previously uploaded, then publish that clip as YouTube Shorts content .

The company was already converting users’ uploaded vertical videos of less than 60 seconds to shorts videos, even though the content was originally uploaded as standard YouTube videos. ,Not all creators were fans of the idea, we should note.Now YouTube is hoping to help creators more actively build shorts libraries with the launch of this new tool, which allows them to clip the interesting bits from their longer videos.

The move may indicate how concerned YouTube parent Google is about TikTok’s dominance in short-form. Clearly, it doesn’t seem like letting YouTube’s shorts library grow organically through new, original content uploads will be enough to keep up with the competition. Instead, YouTube has relied on leveraging its existing long-form content to create more shorts. For example, this April, YouTube announced that any public YouTube video could be “remixed” into YouTube shorts, unless creators opted out.

The new device, meanwhile, puts at least some of the power back in the hands of the creators.

The updated mobile app allows creators to select a chunk of their video up to 60 seconds long and turn it into short content using the same editing tools they’re familiar with inside the app, the company explains. If their selection is less than 60 seconds long, they can shoot additional video using the Shorts camera or they can add gallery videos to complete their 60-second short content.

Creators may be tempted to use the tool as a means of generating interest in their long-form content, as YouTube notes that shorts created using VOD (Video On Demand) content will automatically will be linked back to the original.

YouTube is using the ability of shorts to view creators’ long-form content as part of a trend referred to as “the rise of the multiformat creator.” In June, the company said that Shorts had topped 1.5 billion logged-in monthly users, but had only anecdotal data to suggest that Shorts was helping develop important metrics like clock times or customers. .

Meanwhile, the fact that YouTube is leaning heavily on making shorts on its existing long-format content suggests a potential lack of interest from producers in filming original shorts; Or it could even mean that YouTube ultimately still sees more potential as a long-form platform — but it also sees shorts as a marketing mechanism to promote views for its better-monetized content. Is.

The company says the new shorts creation feature is rolling out on YouTube’s mobile app for both iOS and Android devices starting today.